Privacy Policy

1. What is this document and why should you read it?

We know that personal information is important to you, and we want you to know that we take your privacy seriously.

Please take a moment to read this policy. It explains what we do with personal information about you, and what measures we take to protect your privacy.

In short, Lion Nathan USA (Holdings), Inc. and Lion Nathan USA, Inc., and their subsidiaries and business assets, including Distinguished Vineyards, Argyle Winery, MacRostie Winery, Markham Vineyards, TEXTBOOK Vineyards, and Little Creatures San Francisco (collectively, the “Lion Entities” or “we”) collect various types of personal information from you. We collect this information when you visit one of our websites, when you contact us, when you sign up to receive special offers or promotions, when you place an order from us, when you make a payment to us, or when you apply to us for a job.

With respect to personal information we collect about you, you may be entitled to certain rights, so we encourage you to read this policy carefully, and to contact us if you have any questions.

2. What is personal “information”?

When we use the term “personal information” (otherwise known as “personal data” or “personally identifiable information”) we mean information that identifies, relates to, describes, is reasonably capable of ‎being associated with, or could reasonably be linked, directly or indirectly, with a particular ‎consumer or household. It is a broad definition, and includes pieces of information like your name, address, telephone number, or email address.

Certain pieces of information that are not personal information include publicly available information, deidentified information, or aggregate information. By “aggregate information” or “deidentified information,” we mean information that does not allow us to identify or contact a specific individual. For example, the number of users of our websites is aggregate information which does not reveal who those users are.

3. What personal information do we collect and why?

Whenever we collect personal information about you, we do so in accordance with the principles outlined in this policy and applicable law. Note that while we may use terms like “lawful basis” from a particular law, it does not necessarily mean that the specific law applies to us. In addition, we strive to be as transparent as possible, even more than what the law requires at times.

We typically collect your personal information directly from you (for example, when you purchase one of our products).  We may also collect personal data about you from third parties (that is, individuals and organizations that are not part of the Lion Entities).

For details on what we collect, and why, please see below:

California Residents

The personal information that we collect includes information within the below categories of data. These categories also represent the categories of personal information that we have collected over the past 12 months. Note that the categories listed below are defined by California state law. Inclusion of a category in the list below indicates only that, depending on the services and products we provide to you, we may collect some information within that category. It does not necessarily mean that we collect all information listed in a particular category, nor does it imply that California law applies to all data within the categories below. Note also that California residents are referred to as “consumers” in the California Consumer Privacy Act.

CATEGORY	SOURCE	PURPOSE OF COLLECTING INFORMATION	DISCLOSED FOR A BUSINESS PURPOSE IN THE LAST 12 MONTHS?	TYPES OF THIRD PARTIES SHARED WITH
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.	This information may be collected directly from you. For job applicants, we may also collect this information from what you post on social media job sites.	This data may be processed in connection with a number of our operational functions, including: to administer and process your purchase, to provide services to you, to include you on our mailing lists, to process an application for employment, and to respond to queries. We may also use it to send notifications, including billing statements, and to process/collect payments.	Yes	Service providers
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, your name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.	This information may be collected directly from you. For job applicants, we may also collect this information from what you post on social media job sites.	This data may be processed in connection with a number of our operational functions, including: to administer and process your purchase, to provide services to you, to include you on our mailing lists, to process an application for employment, and to respond to queries. We may also use it to send notifications, including billing statements, and to process/collect payments.	Yes	Service providers
Characteristics of classes protected under federal or California law, including: familial status, disability, sex, national origin, religion, color, race, sexual orientation, gender identity and gender expression, marital status, veteran status, medical condition, ancestry, source of income, age, or genetic information.	A subset of this information, may be collected directly from you. For job applicants, we may also collect this information from what you post on social media job sites.	A subset of this data may be processed in connection with a number of our operational functions, including: to administer and process your purchase, and to process an application for employment. It also may be necessary to comply with legal obligations.	Yes	Service providers
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	A subset of this information may be collected directly from you.	A subset of this data may be processed in order to service your orders, to understand your preferences, to enable us to generate analytics regarding your purchases, and to send you notifications, including billing statements, promotions, special offers or information about new products and/or services.	Yes	Service providers
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.	This information may be collected from you when you visit one of our websites.	This data may be used for marketing purposes, including offering you products that may be of interest to you. It may also be processed in order to help manage and administer your orders, as well as to detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, for compliance management, data analytics and technological development of our systems.	Yes	Service providers
Professional or employment-related information.	A subset of this information may be collected directly from you. For job applicants, we may also collect this information from what you post on social media job sites.	This data may be collected in the case where you provide your business address as a billing or shipping address when you make a purchase. It may also be collected to process an application for employment.	Yes	Service providers

4. Who do we share personal information about you with, and why?

We may share information among our affiliates.

In addition, the broad classes of third-parties to which we may transfer personal information about you include: payment processors; accountants; lawyers; marketing firms engaged by us to keep you aware of upcoming events or new products/services, and to provide analytics information to us; freight carriers or brokers involved in the delivery of our products to you; Digital Asset Management (DAM) Service companies and Data Aggregators; and contract compliance companies engaged to ensure payments received from you, or made to you by us, are consistent with the terms or our agreements with you. We also transfer some personal information about you to governmental authorities (including tax authorities) where required by, or in order to comply with, law.

We do not and will not sell personal information about you.

We will endeavor to ensure that all non-governmental third parties to which we transfer personal information about you agree, as part of their contract with us, to treat personal information about you in accordance with applicable privacy laws.

From time to time, we may also be required to provide your personal information to other persons, such as in the event that we sell any business or assets (in which case we may disclose your personal information to the prospective buyer of such business or assets) or if we, or substantially all of our assets, are acquired by a third party (in which case personal information held by us about you will be one of the transferred assets) or if we are required to disclose your personal information in connection with any legal proceedings or requirements (such as to our lawyers, government agencies, courts or tribunals).

5. Where do we keep personal information about you and how long do we keep it for?

We store personal information about you in physical files or on computer systems operated by or under the instruction of a Lion Entity, and/or at our facilities in the United States. We will maintain personal information about you for as long as necessary in connection with both our and your legal rights and obligations, and in accordance with our current or future records retention schedule.

6. How do we keep personal information about you secure?

We have reasonable measures in place to prevent personal information from being accidentally lost, used, or accessed in an unauthorized way. We limit access to personal information to those who have a business need for such access. Those individuals who process personal information on our behalf may do so only in an authorized manner. They are also subject to a duty of confidentiality. We have policies in place that regulate how employees within the Lion Entities must handle data, including personal information. We limit access to our premises and to our computer networks, and we take reasonable steps to safeguard against unauthorized access to such premises and networks. We have procedures in place to manage any suspected data security breach and will notify you and any applicable regulator of a suspected data security breach consistent with legal requirements.

7. How do we use cookies?

We regularly seek to maintain the integrity of, and make improvements to, our websites. As part of these efforts, we may collect and analyze certain aggregate information about how visitors use the website.

While you are on-line, your computer saves so-called “cookies.” Cookies are small pieces of information that our server places on a visitor’s computer hard drive to enable that person to more easily communicate and interact with the website and to provide us with important information on how visitors use the website. Many web browsers are automatically set to accept cookies. These small files also control how our website is displayed and operates. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our websites more user-friendly, effective and secure.

When you visit our websites, cookies may be used to collect technical information about the page and services that you use, and how you use them. This may include device-specific information, your navigation throughout the site, and other technical and browsing preferences including your location and entry point to site. Third-party cookies belong to and are managed by other parties, such as Google Analytics. These cookies may be required to render certain forms, such as email list sign-up. In particular, Google Analytics allows us to understand how our media campaigns work and how you interact with our website in order to improve the user experience. The privacy policy for Google Analytics is available at https://policies.google.com/privacy?hl=en.

Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.

Persistent cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We may use these cookies to analyze user behavior to establish visit patterns so that we can improve our website functionality for you and others who visit our websites. These cookies may help us measure the effectiveness of our sites’ functionality.

We, directly or through third party companies, may use cookies and ad technology such as web beacons, “clear GIFs” or similar means (collectively, “Pixel Tags”) embedded in the website’s content. A Pixel Tag is an electronic image, often a single-pixel (1×1), which is ordinarily not visible to website visitors and may be associated with cookies on the visitors’ hard drives. The data we collect includes which operating system and browser you use, how you navigate to and through our site, and how long you stay on our web pages. This information is anonymous and does not include your name, email address, or any other contact information. They also help us collect aggregated audit data, research, and advertising performance reporting. Pixels enable us to understand and improve how we offer products to you, and know when certain ads have been shown to you. Since your web browser may request web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.

For more information on third party cookies we use, click here.

You can choose to reject or block all or specific types of cookies for our websites and/or the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our websites but some of the functions may not work correctly. In addition, you can choose not to enable off-site and third-party-informed advertising by adjusting your cookie settings; but doing so will not remove advertising from the websites you visit. Instead, it will result in the ads you see not being matched to your interests by any cookies you choose to delete or block.

You may also visit www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. By using our website without deleting or rejecting some or all cookies, you agree that we can place those cookies that you have not deleted or rejected on your device.

To opt out of Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout

8. What are your rights in relation to personal information about you and how can you exercise them?

You may have various rights with respect to the information we have about you depending on the particular information and the context in which it was obtained. These rights are defined under a variety of privacy laws and regulations, each of which may or may not be applicable to our relationship with you or certain information we have about you.

We may choose to offer these rights to you in the interests of transparency and as an enhanced service to you, even if we are not required to under applicable law.

Privacy Rights under the California Consumer Privacy Act

For residents of California, you may have the rights described below with respect to personal information about you.

Subject to certain conditions and limitations, you may have the following rights with respect to personal information about you:

Right of access — You may be entitled to request that we disclose to you: (a) personal information we have collected about you; (b) the categories of sources from which the information was collected; (c) the purposes of collecting the information; (d) the categories of third parties we have shared the information with; and (e) the categories of personal information that have been shared with third parties for a business purpose. Data solely retained for data backup purposes is principally excluded.

Right of data portability — In some instances, you may have the right to receive the information about you in a portable and readily usable format. Before providing this information, we must be able to verify your identity. Data solely retained for data backup purposes is principally excluded.

Right to have personal data erased — Subject to certain conditions, you may be entitled to request that we delete personal information about you. Before deleting information, we must be able to verify your identity. We will not delete personal information about you when the information is required to fulfill a legal obligation, is necessary to exercise or defend legal claims, or where we are required or permitted to retain the information by law. For example, we cannot delete information about you while continuing to maintain the mortgage insurance policy relating to your loan. Data solely retained for data backup purposes is principally excluded.

Without prejudice to any other administrative or judicial remedy you might have, you may have the right to lodge a complaint with regulators where you live if you believe that we have infringed applicable privacy or data protection requirements when processing personal information about you.

If you chose to exercise any of these rights, to the extent that they apply, U.S. state law prohibits us from discriminating against you on the basis of choosing to exercise your privacy rights. We may, however, charge a different rate or provide a different level of service to the extent permitted by law.

9. How do I submit a privacy request?

Requests to exercise your privacy rights as noted above, to the extent applicable, may be made by contacting us at 833.720.WINE or through the interactive webform on our website.

Before providing information you request in accordance with your rights, we must be able to verify your identity. In order to verify your identity, you will need to submit information about yourself. We will match this information against information we have previously collected about you to verify your identity and your request. To the extent you maintain an account with us, we will require you to login to that account as part of submitting your request. If we are unable to verify your identity as part of your request, we will not be able to satisfy your request. We are not obligated to collect additional information in order to enable you to verify your identity. For deletion requests, you will be required to submit a verifiable request for deletion and then to confirm separately that you want personal information about you deleted.

If you would like to appoint an authorized agent to make a request on your behalf, and that agent is not already authorized to access your account in your profile, please submit a notarized special power of attorney, or a signed letter from an attorney representing you, identifying the agent and authorizing them to submit requests and receive information on your behalf. We may require you to verify your identity with us directly before we provide any requested information to your approved agent.

10. Where can I find out more?

If you have any questions, concerns, complaints or suggestions regarding this privacy notice, have any requests related to your personal data pursuant to applicable laws, or otherwise need to contact us, you may do so by contacting us at 833.720.WINE.

11. Changes to this Privacy Notice

We may change this privacy notice at any time, and in accordance with applicable law. We will post the revised policy to our website. The date this notice was last revised will appear at the top of the page.

Click here for our Privacy Request form.